Magma Granite Corporation is a custom natural stone fabrication and installation business with showroom based in Homewood, Alabama with over 19 years of professional experience. We are a family owned and operated company that values our relationships and strives to surpass client expectation with exceptional work and unsurpassed customer service.
Business History
Over 19 years ago, Yaffa Bernstein used her experience with marble and granite to organize a complete staff to properly operate Birmingham’s only marble and granite distributorship.
Through proper networking, Magma Granite has managed to acquire import agreements from quarries of natural stone at economical wholesale prices from Brazil, Italy, Russia and Mexico.
Magma’s distributorship has reached and created a new retail and installation market in Alabama, Georgia, Tennessee and Florida because of these valuable resources. Magma Granite is continually growing with the purchase of “state of the art” Italian stone shaping and edging machines.Magma’s attention to detail, client support and services is unparalleled.
Magma Granite Corporation has named Abe Bernstein as President and CEO.After growing up in the stone business, Abe has forme new corporation, Magma Granite-with Yaffa's expertise at full strength. Abe brings years of financial services experience along with business development and management skills to an upstart entity with a tremendous history of excellence.
Business Description
Granite is one of the hardest rocks known to man thus making it virtually maintenance free. One of the top selling points of granite is “the way it looks today is the way it will look twenty years later”. Marble, granite, and other natural stones also come in a wide variety of colors making it a designer’s dream when it comes to coordinating décor.Unlike other solid surfaces, such as Corian and Formica, granite does not scratch or stain and requires little or no maintenance.
The intent and practice of Magma is to provide the southeast with long-acting, aesthetically unique, and economically sound options to new homebuilders, commercial general contractors and remodelers. Results have shown these professionals were able to increase their sales prices and values of existing properties by 10% and new home prices by 15% (Stone World, April 1993)
Magma also provides “want to be” interior decorators and designers the luxury tabletop designing and fabrication. Cutting Boards and Art Works together with other customer created accessories and ideas are also available to the customer’s specifications.
During an average week, as many as 15 quotes are given to potential clients who, in turn, require a full-time sales staff. Of these 15 quotes, averages of nine contracts are consummated requiring (at minimum) a 50% (non-refundable) deposit. Each contract or job averages a two to three day completion time depending on the size of the job.
Market and Competition
Since inception Magma Granite Corporation’s efforts to provide the South with a quality and economical natural stone such as marble and granite has been priority. Few individuals within the Birmingham area alone have little knowledge of the steps and care used to quarry, fabricate and install natural stone. Marble, granite and natural stones are quarried all over the world in such countries as Italy, Turkey, Greece, Brazil, India, Mexico, US, Canada, Taiwan and Germany. Due to the high cost associated with quarrying in the United States, most natural stone is imported from the above countries.
It has been found in various markets throughout the Southeast, Magma Granite Corporation below average market price, affording it promptness and convenience.
Magma’s target market at present is geared toward residential and commercial building contractors and remodelers.
Jobs Performed
Kenny Rodgers- Personal residence, Tour Bus, Airplane, and Yacht
Just for Feet- over 250 Stores nationwide
Clarion Hotel – All stone flooring and vanity tops Birmingham location
Holiday Inn Express Atlanta – Flooring and countertops
